Serena grew up in Oregon and has always had a deep love for the outdoors. Whether exploring local trails, paddling quiet waterways, or spending time in the mountains, being outside has always been a central part of her life.

After college and a short stint living in Europe, Serena began building her career in the outdoor industry. She has worked with both small and established outdoor brands, supporting many aspects of operations and customer service.

Serena is passionate about building authentic relationships and helping connect people with products that enhance their time outside. She is excited to support brands and retail partners throughout the Pacific Northwest and beyond.